Wrapping the Future: How Ekvee Is Changing the Way India Packs Food
In a world where sustainability is no longer an overused word but a need, one Indian brand is taking the world by storm by changing something as humble—and vital—as food wrapping. Enter Ekvee, a product of Shitla Papers Pvt. Ltd., that's on a quest to make food packaging healthier, safer, and more sustainable.
With more than four decades of experience in paper production, Ekvee is uniting innovation, sustainability, and design in one destination. Their lineup of products does not only keep your food fresh; it keeps the planet fresh too while doing so.
A Fresh Take on Food Wrapping
Ekvee's journey started with a simple question: Can wrapping food be safer, cleaner, and more environmentally friendly? The answer, they found, was a resounding yes.
Classic food wrap solutions such as aluminum foil, plastic cling film, or wax-coated papers can do the trick—though usually at the expense of our well-being or the planet. Ekvee intervenes with a series of products that are 100% certified food-grade, biodegradable, and sustainably sourced.
From sandwiches to rotis, bakery products to snacks, Ekvee's product range of food wrapping products is made for everyday Indian kitchens as well as for commercial purposes in restaurants, cafes, tiffin services, and bakeries.
Innovation at the Core
Ekvee is not only committed to sustainability but also possesses intelligent product design and performance. Their product range consists of:
Foodwrap – Paper Foil Roll: Made from compostable paper foil, this is a greener option for wrapping sandwiches, burgers, and rolls. Grease-resistant and breathable, it keeps food fresher for longer.
Ekopluss – Non-stick Paper Wrap: Offering flexibility, this wrap contains a one-of-a-kind honeycomb non-stick pattern and air-lock technology to provide minimal moisture transfer and zero sogginess.
Ekowrap – Butter Paper: A fantastic choice for wrapping parathas, chapatis, and baked items. It's moisture and oil-resistant—without the plastic coating.
Aerofoil – Foil Paper Roll: A combination of foil and food-grade paper, Aerofoil is double-layer protected and ideal for maintaining lunchbox warmth and freshness.
Foodbake – Baking Paper: A non-stick, high-temperature, reusable baking sheet that's great for cakes, cookies, pizzas, and beyond.
Each product is accompanied by intelligent usability details like fold-up packaging, integrated blades for slicing, and prominent branding—all set to simplify and beautify sustainable living.
Certifications That Matter
When it comes to food safety, compromise is not an option. Ekvee's products are:
US FDA-compliant
ISO 22000 Food Safety Management Certified
100% chlorine-free
Compostable and biodegradable
These certifications guarantee not only end-user safety but also distributors', exporters', and retail partners' trust.
A Purpose-Driven Brand
Driving Ekvee's product development is a greater purpose: to encourage healthier living and decrease India's reliance on plastic and aluminum for food storage. Their slogan, "Healthy. Safe. Eco-friendly.", commits to that purpose.
As more Indian families and food companies become aware of the risks associated with toxic packaging, Ekvee is positioning itself as a reliable, affordable, and premium option. The commitment to sustainable practices extends beyond the product—they're also committed to environmentally friendly packaging, lowering carbon footprints during manufacturing, and raising awareness through education.
Rapid Growth and Market Expansion
From its inception, Ekvee has experienced rapid growth, doubling month after month, and moving into new local and global markets. With distributors currently present in Gujarat, Maharashtra, Tamil Nadu, and Delhi, and exports having reached the UAE, Iran, and Iraq, Ekvee is most certainly on an upswing.
Most of this expansion is a result of the brand's clear vision, excellent products, and robust manufacturing capabilities under Shitla Papers. The organization has also been actively pursuing digital-first marketing strategies like interactive product demonstrations, influencer partnerships, and strategic tie-ups with online portals.
Looking Ahead
As demand for green products keeps increasing around the world, Ekvee is set for larger breakthroughs. Already, expansion plans are underway for product offerings that will add paper-based containers, trays, and bioplastic cutlery to the menu, further cutting back on plastics use in the foodservice sector.
In the long term, Ekvee hopes to do more than sell food wrapping paper. They hope to spearhead a sustainable packaging revolution in India, bringing health-conscious, eco-friendly decisions within reach for everyone.
Final Thoughts
While grand ideas may get their time in the sun on programs like Shark Tank, some of the most powerful revolutions are taking place quietly—on kitchen counters, in lunchboxes, and at family-owned food stands. Ekvee is one such quiet revolutionary, showing that you don't have to use plastic to preserve food—you just need the right paper.
If you're interested in a company that meets functionality, safety, and environmental concerns, Ekvee could be the one to recall.
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